Captain LagbeardAmazon’s new “Buy for Me” feature lets the app shop from other websites on your behalf. It’s currently in beta, but here’s how it works—and why it’s basically the future of lazy shopping!
Okay, imagine this: you’re scrolling through Amazon looking for that weird niche beauty serum your friend swears by. But, oh no—it’s not on Amazon. Normally, this is the point where I sigh, close the app, and convince myself I didn’t really need it anyway. But now? Amazon is about to fix that exact problem with a new feature that’s as futuristic as it sounds: Buy for Me.
Yup, Amazon has officially become your virtual errand-runner. With this feature—currently in beta for a lucky few U.S. users on iOS and Android—the Amazon app will actually go out into the wild web and buy stuff for you from other websites. (Source)
Now before you picture Jeff Bezos knocking on brand websites asking for discounts, here’s how it works: When you’re searching on the app, Amazon might show you a new section called “Shop brand sites directly.” If the product you want lives there, you’ll see a neat little button that says “Buy for Me.” Tap it, and Amazon will—like the responsible digital butler it is—go make that purchase for you using your encrypted info.
You still pay through Amazon, and you’ll get order confirmations and tracking updates, just like any normal Amazon order. The only difference? Amazon doesn’t handle delivery, returns, or customer service—that’s all on the brand’s end.
Honestly, this is perfect for folks like me who love convenience, hate typing in credit card info, and have been known to abandon carts because the checkout button looked suspicious.
